The “Impossible” suddenly seems possible

Overview
This December, McDonald’s is giving away $92K in cash and prizes every single day for 21 days. In fact, 205 people will win every day. What gifts would you buy with the extra money?

The Solution
An OLV and social campaign inspires engagement during the holiday season. Open on a holiday gathering scanning the room shot on a handheld camera. Kids open a small shirt box and a puppy climbs out of it. Kids are in awe. That impossible gift… might suddenly seem a lot more possible.

The Impact
Through storytelling, the “Impossible” OLV evokes the holiday spirit and the true magic of giving with the goal of driving customer engagement.

“Impossible” OLV

McDonalds.com Home Takeover

See gifts wrapped up, but each hold a gift impossibly greater than its size. “Play every day” directs customers to the promotion landing page.

Social Campaign – Facebook & Instagram

If I Could, I Would...

We posted a variety of engaging messages on our social channels to drive awareness of the campaign and continue to prompt awareness during the promotion. "I want to give the world to my little girl, because she’s a shining star in my eyes." #GiftFest #FutureExplorer