McDonald's Gift-Fest
Highlight the aspirational side of the holiday season.
Generated concepts that made people think differently on “what is suddenly possible”. Aspired them to engage in the sweepstakes. Created strategic social media campaign that supports the overall “Everything’s Possible” campaign. We’ve focused on whom you would give to if you could, more than on the what you would give to them. Building a relationship with our consumers by encouraging them to interact with us through social participation.
The “Impossible” suddenly seems possible
The situation
This December, McDonald’s is giving away $92K in cash and prizes every single day for 21 days. In fact, 205 people will win every day. What gifts would you buy with the extra money?
The Solution
An OLV and social campaign inspires engagement during the holiday season. Open on a holiday gathering scanning the room shot on a handheld camera. Kids open a small shirt box and a puppy climbs out of it. Kids are in awe. That impossible gift… might suddenly seem a lot more possible.
“Impossible” OLV
McDonalds.com Home Takeover
See gifts wrapped up, but each hold a gift impossibly greater than its size. “Play every day” directs customers to the promotion landing page.
Social Campaign – Facebook & Instagram
If I Could, I Would...
We posted a variety of engaging messages on our social channels to drive awareness of the campaign and continue to prompt awareness during the promotion. "I want to give the world to my little girl, because she’s a shining star in my eyes." #GiftFest #FutureExplorer
Social Engagement
#GiftFest
McDonald's Gift-Fest
CREDITS
Client: McDonald's
Agency: DDB
Role: Art Direction, Banners, Concept Development, Home Page Takeover, OLV, Social Engagement, Social Strategy