Challenge
Holiday promotions often feel transactional and forgettable
Outcome
A digital experience turning daily giveaways into moments of generosity
Impossible — OLV
impact
$90K+
prizes distributed across 21 days4,305
individual winners1
one cohesive idea doing the workUNDERSTANDING THE WHY
How do you make a promotion feel like an act of giving?
What We Did
One idea carried across homepage and social
Daily participation mechanic inviting people back
Emotional storytelling built around giving
Homepage takeover
Why It Mattered
Shifted the campaign from promotion to habit
Human moments carried the idea day to day
Small gifts unlocked larger emotional participation
Let’s build what’s next — together
Client — McDonald’s
Role — Art Direction
Services — Concept Development · UX/UI Design · Visual Storytelling