WHAT I DID
Led visual concept and campaign design for Discover’s 5% Cash Back program
OVERVIEW
A national campaign that reframed everyday purchases as moments of value through Discover’s 5% Cash Back
CHALLENGE
Everyday spending felt routine and forgettable, making the value of 5% cash back easy to overlook
IMPACT
1
boundary-pushing idea ❤️4
everyday spend categories 🛒 ⛽ 🍽️ 📦1
flexible visual system 🧩Visual Storytelling
A modular visual system that turned everyday purchases into moments of interest—without sacrificing clarity or brand consistency
Bold + Systematic
Reimagined ordinary objects as kaleidoscopic patterns
Kept compositions simple and instantly legible
Designed to flex across categories without repetition
Balanced novelty with restraint
Lessons learned
Bold visuals work when clarity stays intact
WHAT WE LEARNED
Reframing everyday purchases made the value of cash back feel immediate and tangible
Simple messaging kept the focus on the benefit
Familiar items made the work feel inviting without diluting the brand
