Discover 5% Cash Back Makes Everything Beautiful
The situation
The kaleidoscope has always been a symbol of positivity. Some would say it’s about possibilities, others, wholeness, or even change. All things that 5% cash back represents for our customers. So let’s use this symbol as our backdrop for living and of potential and to beautifully and soulfully bring 5 to life.
The solution
Showcase the power of 5% cash back by giving a unique kaleidoscopic visual approach that expresses the scope and possibility everyday items can earn 5% cash back.
Overview
Dichotomy of Messaging and everyday items
We were pleasantly surprised during ideation electing to use images that would have a bit of humor.
The visual approach is inviting
This confirms our suspicion that the sequence of animated images really grab your attention. It also validates the messaging is clear and easy to read with the cadence of the animation.