Platform Launch of Copper Label/Side B

The Challenge
The original platform fell flat—no energy, no connection, no point.

The Shift
Reframed the experience as “life on tour,” giving fans a backstage pass to the raw stories behind the bands.

The Solution
Launched Rock Out & Win Big!—a digital event with interviews, music, and merch that hit like a live show. Built for energy, immediacy, and real connection.

The Outcome
Turned a stagnant brand asset into a storytelling engine—giving every voice a system and every band a stage.