Role — Art Direction
Services — Brand Storytelling · Creative Strategy · Systems Thinking · User Interface Design
Introduce Li-Ning to Western audiences without losing the brand’s cultural identity or performance credibility
A bold visual storytelling system positioning Li-Ning as a modern global performance brand
Search results designed to help customers quickly find the right product
Filtering tools that allowed customers to narrow products by category, size, and style
A fit guide created to help customers choose the right size with confidence
An email sign-up designed to capture interest and build an ongoing relationship with the brand
A streamlined shopping cart experience that supported a clear path to checkout
Customer reviews surfaced to support trust and purchase confidence
Client — Li-Ning
Role — Art Direction
Services — Brand Storytelling · Creative Strategy · Systems Thinking · User Interface Design
