Role — Senior art director
Services — Concept development, design systems, UX and UI design, visual storytelling
Led the interface, visual design, and design system for Li-Ning’s North American e-commerce launch working in tandem with UX
An e-commerce platform that introduced Li-Ning to North America through a clear, credible, and easy-to-shop experience
A globally recognized brand entering a new market with no local trust, familiarity, or established shopping expectations
A flagship e-commerce experience that introduced Li-Ning to a new market with clarity and confidence
Search results designed to help customers quickly find the right product
Filtering tools that allowed customers to narrow products by category, size, and style
A fit guide created to help customers choose the right size with confidence
An email sign-up designed to capture interest and build an ongoing relationship with the brand
A streamlined shopping cart experience that supported a clear path to checkout
Customer reviews surfaced to support trust and purchase confidence
Client — Li-Ning
Role — Senior art director
Services — Concept development, design systems, UX and UI design, visual storytelling
