Introducing the Li-Ning brand to a North American market
Overview
The Li-Ning athlete uses the unique combination of mind, body and Chinese Wisdom. These characteristics were the inspiration for a differentiated shopping experience. With only an online store, the user interface and shopping experience demanded efficiency. Each element and interaction within the interface would be designed with these tenets, including: navigation, customer reviews, product selection, fit guides, search capabilities, product features, shopping cart ease of use and product filtering options.
The Solution
Created a design system from the ground up, one customers can get informed of all the context needed to make a purchase. Every pixel, module, component and interaction fights to get on the page. Eliciting an authentic shopping experience like none other.