DOUGH
Art Direction, Brand Development, Concept Development, Design, New Product Launch, Product Design, Strategy, User Experience Design, User Interface Design
$1.9M
in prizes driving sustained engagement over 21 days – McDonald's#1
concept that secured the HP business for Arc – HP40K+
questions answered through real-time brand responses – McDonald's$20M
annual sales for a Top 100 Independent (#24) – Maple & AshGM
Design, Problem Solving, Research, Strategy, Systems Thinking, UI, UX
DISCOVER 5%
Art Direction, Concept Development, Design, Prototyping, Social Strategy
McDONALD'S
Art Direction, Concept Development, Design, Desktop, Infographics, Mobile, UI, UX
McDONALD'S
Art Direction, Banners, Concept Development, Home Page Takeover, OLV, Social Engagement, Social Strategy
MAPLE & ASH
Brand Storytelling, Creative Direction, Photography, Strategy
COPPER LABEL / SIDE B
Art Direction, Brand Storytelling, Concept Development, Design, Platform Launch