We Bring Drama And Spectacle To Surprise And Delight

Overview
Maple & Ash, a high-end Chicago restaurant, sought to capture its unique ambiance for a James Beard Awards submission. Designed by Karen Herold of Studio K, the restaurant’s interiors reflect years of meticulous craftsmanship, blending European inspiration with modern drama. The photoshoot aimed to translate this atmosphere into captivating visuals that would resonate with judges and patrons alike.

The Challenge
Choosing the most compelling images was essential to convey the restaurant’s rich character. Each photo needed to highlight the refined materials, lighting, and textures that make Maple & Ash a standout dining experience.

The Approach
In collaboration with Karen Herold, we focused on essential design elements, including:

• Distinctive Details: Metal screens inspired by Amsterdam canal homes and incorporating the Maple & Ash logo, scored Italian plaster walls, and aged European Oak flooring.

• Luxurious Bar Finishes: The bar’s leather wrap added a sophisticated touch to the space.

• Ambient Lighting: A chandelier acts as a centerpiece, while indirect LED lighting casts a warm, honey-toned glow, creating a seductive atmosphere throughout.

The Impact
The images successfully captured Maple & Ash’s immersive, high-end dining experience, creating a narrative that aligns with its brand and positions it as a contender for industry recognition at the James Beard Awards.