A brand platform that aligned owners, staff, and partners around a single source of truth
Challenge
The brand lacked a shared internal understanding, creating inconsistent execution and unnecessary owner involvement
Approach
Built a usable brand system that clarified character, voice, and visual language across the business
60%
less time correcting partner work3×
faster alignment across storytelling and execution$20M
in annual sales supported by stronger brand cohesion#24
ranked on Restaurant Business Magazine’s Top 100 Independents“They came to us for videos. Listening showed us what they actually needed — and that became the priority.”
What we learned
A project that began as a simple request surfaced a deeper need: clarity around the brand was holding the business back
Key takeaways
Misalignment across stakeholders could not be solved with individual assets
The work shifted from content creation to defining a usable brand system
A shared point of view reduced friction and removed the need for constant oversight
Let’s build what’s next — together
Client — MAPLE & ASH
Role — Creative director
Services — Branding, UX strategy, experience design, systems thinking