CHALLENGE
Multiple marketing partners produced brand work without a shared framework, forcing constant owner oversight and correction
OUTCOME
A brand platform aligning owners, staff, and marketing partners around a single source of truth
IMPACT
60%
less time correcting partner work$20M
in annual sales supported by stronger brand cohesion#24
ranked on Restaurant Business Magazine’s Top 100 Independents“They came to us for videos. Listening showed us what they actually needed — and that became the priority.”
WHAT WE DID
Led brand system design aligning owners, staff, and marketing partners
Developed a comprehensive Maple & Ash brand platform
Defined tone of voice, audience, archetype, and brand values
Established visual direction including a brand photography system
WHY IT MATTERED
Replaced one-off assets with a usable brand system
Aligned stakeholders around a shared point of view
Reduced friction by removing the need for constant oversight
Let’s build what’s next — together
Client — Maple & Ash
Role — Creative Director
Services — Brand Storytelling · Experience Design · Systems Thinking