WHAT I DID
Led experience design, defining the interaction model and guardrails
OVERVIEW
A virtual experience that helps people understand GM’s EVs before seeing them in person
CHALLENGE
Without physical access, EVs were difficult to understand and compare
IMPACT
70%
increase in confidence and purchase intent2×
time spent evaluating features3×
pre-session engagement with GM’s MyWay experience“This isn’t just about selling more cars—it’s about creating confidence in a new product category through experience.”
Research & discovery
Signals that shaped a clearer, more intuitive VR experience
Key insights
EV shoppers needed clarity to reduce uncertainty
A flexible system made features easier to understand and trust
Clear interactions built confidence and supported purchase
SYSTEM DESIGN
A clear, structured interaction model built from those insights
WHAT WE BUILT
Simplified the flow to reduce early confusion
Used motion and overlays to guide interaction without text
Kept the interface fixed so users always knew where they were
Built once, scaled across vehicles and future experiences
Lessons learned
Clarity and trust in a virtual EV platform
The outcome
Kept EV shoppers oriented through clear, consistent interactions
Helped EV shoppers understand features by exploring them firsthand
Built trust through careful, detailed execution — nothing left to chance
Let’s build what’s next — together
Client — GM
Role — Senior UX designer
Services — UX strategy, experience design, systems thinking