Challenge
EVs are complex and hard to evaluate without seeing them in person
Outcome
A virtual experience that builds clarity and confidence before seeing the vehicle in person
IMPACT
70%
lift in confidence and purchase intent3×
increase in pre-session engagement1
unified system scaled across five EV modelsTHE QUESTION
How do you make EVs easy to understand before seeing them in person?
WHAT WE found
EVs are complex and unfamiliar
Confidence drops without physical access
Feature content didn’t match how people explore a vehicle
Primary interactions
what we did
Designed an interaction model that mirrors in-store exploration
Users move through features the way they would around a vehicle
Orientation stays constant as details are revealed
why it mattered
Makes complex EV features easy to understand
Keeps users oriented at every step
Builds trust through consistency and restraint
Reduces friction in the path to purchase
Let’s build what’s next — together
Client — GM
Role — Product Design Lead
Services — Experience Design · Interaction Design · Systems Thinking · UX Strategy