Featured work

US Polo Association

Art Direction, Brand Storytelling, Concept Development, Creative Direction, Prototype, Research, Strategy, UI, UX

Lume Cannabis Co

Art Direction, Brand Storytelling, Concept Development, Creative Direction, Photography, Prototype, Research, Strategy, Systems Thinking, UI, UX

hp

Art Direction, Brand Storytelling, Concept Development, Creative Strategy, Prototype, Research, Systems Thinking, UI, UX

bus-sign-silhouette-phone_0001_SILHOUETTE LOOKING DOWN.jpg

Dough Investing

Art Direction, Brand Development, Concept Development, Design, New Product Launch, Product Design, Strategy, User Experience Design, User Interface Design

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Highlights

Human-Centered Approach
Through found data, business context and customer behaviors I developed a business case to rethink the credit card billing statement for Discover Financial Services. This effort secured executive approval and $12M in project funding.

Strategic Leadership
Led UX and brand development for Dough Investing, successfully launching the product and enhancing user engagement.

Measurable Impact
Led the UX and design for U.S. Polo Assn.'s new digital experience, achieving a 40% increase in returning visitors and a 50% increase in new visitors.

Systems Thinking
Developed a blueprint for Mayo Clinic Health System’s digital transformation, integrating people, process, and systems for seamless interaction.

Innovative Design
Created a human-centered printer shopping experience for HP, winning the account for Arc Worldwide.

“Design is not just what it looks like and feels like. Design is how it works.”

— Steve Jobs

Work

Featured work

US Polo Association

Lume Cannabis Co

hp

Dough Investing

Highlights