What kind of printer are you?
the situation
Research shows that shoppers go in with every intention of buying a printer, but difficulty in navigating a complicated customer journey leads them to become passive shoppers. Resulting in a sales cycle that can take weeks and sometimes even months.
the problem
Customers are overwhelmed by an abundance of choice and struggle to clearly delineate what is the best printer for them.
the solution
Eliminate decision-making paralysis by spotlighting real customers, engaging in authentic conversations, with the ultimate goal of recommending the perfect printer that suits their needs.
THE RESULTS
The pitch won the account.
In-store poster
Shopper recommendation tool flow
Through a series of small prompts customers receive a recommended printer perfect for their needs.