challenge
The digital experience was fragmented. Live matches were hard to find and repeat engagement was low.
outcome
A unified experience that puts live play first and makes discovery easier.
IMPACT
50%
increase in first-time engagement40%
increase in returning visitors1.4%
decrease in bounce rateTHE QUESTION
How does one of the oldest sports governing bodies stay relevant?
WHAT WE FOUND
The homepage had no hierarchy. Live matches were buried. Promotional content competed for attention. People came to watch polo and couldn't find what was happening.
WHAT WE DID
We restructured around what's live. Modular components adapt to real-time matches. Editorial and utility work together. Live play, tournaments, and news come first.
THE APPROACH
We modernized the experience while respecting the sport's heritage. Polo is both sport and lifestyle. Storytelling unified content, events, and commerce.
A shot of the National Polo Center becomes an invitation. Beautiful blue sky, palm trees, flowers grace the pathway to walk into.
WHY IT MATTERED
The system works seamlessly across mobile and desktop. Every component feels part of the same experience.
The audience finds scores, events, and live matches easily. And it all looks and feels unmistakably Polo.
Let’s build what’s next — together
Client — U.S. Polo Association
Role — Product Design Lead
Services — Product Design · Design Systems · Systems Thinking · E-commerce