QUICK VIEW — Immersive E-Commerce Experience
Key interface moments guiding navigation, product discovery, and cross-category exploration
Challenge
Shoppers lacked confidence navigating the brand’s fragmented digital presence
Opportunity
Create a system that inspires exploration and reinforces U.S. Polo Assn. as a cohesive global brand
Approach
Designed a modular experience that simplified browsing, elevated product storytelling, and encouraged deeper engagement
IMPACT & KEY TAKEAWAYS
↓ 1.40%
bounce — fewer exits, more exploring📱↑
conversions — mobile flows that actually flow⏱️ 🌐 🏇
deep in scores, highlights, and tournaments🧩 💪 🪶
modular build — easier to scale, no heavy lifting“Looking forward to the finished product. Great work all.”
results
RESEARCH INSIGHTS
Understanding the barriers to engagement
We found
Categories lacked hierarchy and caused confusion
Inconsistent imagery weakened brand perception
Mobile experience broke at key moments
EXPERIENCE STRATEGY
Rebuilding the homepage to drive engagement and meet stakeholder priorities
WE PRIORITIZED
Replacing the homepage hero section with Livestream video, real-time stats
Highlighting live scores and real-time match data
Removing unnecessary brand content
Surfacing upcoming tournaments with direct links to full details
Featuring the latest news
Bring story to the Learn to Play section
DESIGN system
Designed a flexible UI system—scalable, intuitive, and aligned to brand
Interface + brand working in concert
scalable
Enhancing match engagement with real-time precision
WE DELIVERED
Live streams with real-time updates
Newsfeed and match content in one view
Easier-to-read scores and player info
FINAL MOMENTS
Delivering a seamless, scalable experience
THE RESULT
Homepage now feels premium and unified
Mobile is easy to tap, scroll, and explore
Modular design speeds up internal workflow
Let’s Build What’s Next — Together
Client — US Polo Association
Agency — Sunnybyte
Role — UX, Design Lead
Services — UX Strategy, Creative Direction, Interaction Design