Redesigned the global platform and drove a 40% lift in engagement
Challenge
Shoppers lacked confidence navigating the brand’s fragmented digital presence
Opportunity
Create a system that inspires exploration and reinforces U.S. Polo Assn. as a cohesive global brand
Approach
Designed a modular experience that simplified browsing, elevated product storytelling, and encouraged deeper engagement
IMPACT
↓ 1.4%
lower bounce through clearer entry pointsBetter
conversions from designed mobile flowsDeeper
engagement with scores, highlights, and tournaments built for real fan behaviorScalable
system structured for faster updates and expansion“Looking forward to the finished product. Great work all.”
outcome
RESEARCH INSIGHTS
Understanding the barriers and rebuilding the experience to make it clearer and more purposeful
WE FOUND, WE PRIORITIZED
Poor content architecture → reorganized for clarity
Low match context → elevated scores, stats, and livestream
Too much noise → simplified to surface what matters for each audience
Inconsistent imagery → aligned visuals to build trust
scalable
Enhancing match engagement with real-time precision
WE DELIVERED
Live streams with real-time updates
Newsfeed and match content in one view
Easier-to-read scores and player info
FINAL MOMENTS
Delivering a seamless, scalable experience where interface and brand work in concert
THE RESULT
Homepage now feels premium and unified
Mobile is easy to tap, scroll, and explore
Modular design speeds up internal workflow
Let’s Build What’s Next — Together
Client — US Polo Association
Agency — Sunnybyte
Role — UX, Design Lead
Services — UX Strategy, Creative Direction, Interaction Design