Redesigned the global platform and drove a 40% lift in engagement
Challenge
Shoppers lacked confidence navigating the brand’s fragmented digital presence
Opportunity
Create a system that inspires exploration and reinforces U.S. Polo Assn. as a cohesive global brand
Approach
Designed a modular experience that simplified browsing, elevated product storytelling, and encouraged deeper engagement
50%
increase in new visitors discovering the experience40%
increase in returning visitors coming back to the site1.4%
decrease in bounce rate after clarifying key entry points“Looking forward to the finished product. Great work all.”
RESEARCH INSIGHTS
Understanding the barriers and rebuilding the experience to make it clearer and more purposeful
WE FOUND, WE PRIORITIZED
Poor content architecture → reorganized for clarity
Low match context → elevated scores, stats, and livestream
Too much noise → simplified to surface what matters for each audience
Inconsistent imagery → aligned visuals to build trust
scalable
Enhancing match engagement with real-time precision
WE DELIVERED
Live streams with real-time updates
Newsfeed and match content in one view
Easier-to-read scores and player info
FINAL MOMENTS
Delivering a seamless, scalable experience where interface and brand work in concert
THE RESULT
Homepage now feels premium and unified
Mobile is easy to tap, scroll, and explore
Modular design speeds up internal workflow
Let’s build what’s next — together
Client — U.S. Polo Association
Role — UX, design lead
Services — UX strategy, design systems, interaction design, storytelling