Quick View — Immersive AR Interaction Flows
Key interface moments guiding onboarding, feature exploration, and discovery areas
Challenge
EV shoppers lacked clarity and confidence without visiting a dealer
Opportunity
Use AR to onboard, educate, and inspire at-home exploration
Approach
Designed immersive flows that supported MyWay and empowered users to explore on their own
Impact & Key Takeaways
70% ↑
user confidence and purchase intent90% ↓
churn with streamlined, guided onboarding24/7
real-time access to virtual shopping experience+3x
pre-session MyWay engagement“This isn’t just about selling more cars—it’s about creating confidence in a new product category through experience.”
Research Insights
How we uncovered what was missing — and how design filled the gaps
WE FOUND
Early flows caused confusion and stalled engagement
UX patterns didn’t align with user goals
Key interactions lacked clarity and confidence
HEURISTIC EVALUATION
Live testing in Safari uncovered real-world UI constraints and early design gaps
Recommendations
Fix key UI to screen
Account for browser UI
Anchor UI for accessibility
Use motion to guide user behavior
Confirm vehicle placement visually
Add context for camera prompt
Guide with motion or pulses
Maximize immersion
Refine icons for legibility
Remove unnecessary system prompts
SYSTEM DESIGN
Modular patterns ensured consistent feature interaction across vehicle models
WHAT WE BUILT
Standardized hotspot behavior across vehicle models
Applied motion and overlays to guide interaction
Designed consistent UI across seated, standing, and mobile contexts
REFLECTIONS
What made the work effective and scalable
Lessons
Aligned emerging tech with intuitive design
Built for long-term growth, not MVP
Reduced complexity to increase retention
Let’s Build What’s Next — Together
Client — GM
Agency — Dentsu Creative
Role — Sr. UX Designer
Services — UX Strategy, Experience Design, Systems Thinking