Somewhere between bold and distinct lies the edge

The situation

The overall brand storytelling for the new product campaign, Marlboro Edge. The adcepts elicit bold, smooth and distinct. They fueled all brand assets. From core equity photoshoots, in-store point of sale, video and online content.

The solution

A cropped image of a person with tattoos on their neck, hands and arms… wearing a leather bracelet with a chain wrapped around their wrist.