Getting authentic digital interaction
THE SITUATION
The challenge was to get more interaction with Marlboro Black original content.
The problem
How do we build an enthusiastic community who stays for the long term?
THE solution
Bringing art to the forefront of engagement.
We posted a themed photo asking for users to caption the photo. The boldest captions were selected, crafted and made into designed art.
These were posted back to the blog, tipping our hat to those who participated with their name and where they are from.
The artwork
the interaction
Building community with art
On the left we inspire the audience to share a caption of a themed image. On the right we post the best captions as art tipping our hat to those who wrote the captions and where they are from.
