Turning Connection Into a Driving Force
A global campaign built to move people—literally and emotionally.
Overview
TE Connectivity wanted to elevate their brand story in the automotive space. We helped them shift from spec sheets to storytelling—with a global video series built around connection, clarity, and craft.
The Challenge
The brand was seen as a supplier. Not a strategic partner. The messaging felt technical, not emotional. We needed to change that without losing credibility with engineers.
The Solution
We developed “Driven,” a flexible video and design system built around TE’s values. From scripting to storyboarding to poster systems and motion graphics, every piece reinforced what makes their impact real.
Impact
The work was embraced internally as a new benchmark for the brand. It created alignment, unlocked emotional storytelling, and helped reposition TE as a partner in innovation—not just a parts provider.
quick view: video series “driven”
Type treatment for the “Driven” video series.
discovery, brand video scripts, video treatment, poster series
Reflections and Lessons Learned: When the Room Shifted
Early in the process, we shared inspirational work that wasn’t just beautifully crafted — it was purposeful, restrained, and emotionally resonant. That moved the room.
It helped the client break out of a product-first mindset and start thinking about what they wanted their brand to feel like. It reshaped the creative brief.