Summary Insights Lume
Connecting the dots across each page with modular patterns and components, ensuring the interface is adaptable and cohesive no matter the interaction or device.
Key Interaction in Customer Journey
The right amount of information and education that doesn’t overwhelm customers.
Life in Focus
Our imagery captures real moments where Dream, Recover, Unwind, Center, Focus, and Move naturally fit—showing not telling how Lume enhances your day.
Simple Sophistication
Key product vignettes paired with relatable scenarios transform complex cannabis information into intuitive choices.
Visual Storytelling
Each image communicates both feeling and function—helping customers see themselves in the Lume experience before they've even tried it.
Imagery Direction
The mood board was created to reflect Lume's tone of voice and to attract and engage new customers who may not yet be familiar with the brand or its products.