Discover Cash Back Makes Everything Beautiful
Overview
Discover aimed to showcase the value of 5% cash back on everyday purchases, inviting customers to see routine spending as opportunities for meaningful rewards.
The Challenge
Transform everyday purchases into compelling visuals that make them feel valuable and engaging, shifting customer perception around routine spending.
The Approach
Using a kaleidoscopic visual style, we transformed everyday items into vibrant patterns. Paired with bold typography, this approach effectively communicates Discover’s message across platforms.
The Solution
Our kaleidoscopic visuals reimagined daily purchases, reinforcing Discover’s message that 5% cash back turns the ordinary into something beautiful.
The Impact
The unique, on-brand visuals resonated with customers and received enthusiastic support from internal stakeholders.
banner Prototype
The Visual Approach Is Inviting
This confirms our suspicion that the sequence of animated images really grab your attention. It also validates the messaging is clear and easy to read with the sequence of images in the animation.
FRAME BY FRAME DETAILS
5% Cash Back Social Campaign
CREDITS
Client: Discover Financial Services
Agency: Ryan David Studios
Role: Art Direction, Concept Development, Design, Social Concept & Execution, Social Strategy
Social platforms – Facebook, instagram, twitter
McDonald's Gift-Fest — If I Could, I Would...
The Situation
McDonald’s is giving away $92K in cash and prizes every single day for 21 days. In fact, 205 people will win every day. What gifts would you buy with the extra money?
The Solution
The OLV opened on a holiday gathering scanning the room shot on a handheld camera held by a grandparent. Kids open a small shirt box and a puppy climbs out of it. Kids are in awe. That impossible gift… might suddenly seem a lot more possible.
The Approach
During concept development we opted to go with an aspirational approach to best execute and get engagement. For example, we posted a variety of engaging scenarios, "If I could, I would… give the world to my little girl, because she’s a shining star in my eyes." #GiftFest #FutureExplorer
#GIFTFEST
Social Engagement
McDonald's Gift-Fest
CREDITS
Client: McDonald's
Agency: DDB
Role: Art Direction, Banners, Concept Development, Home Page Takeover, OLV, Social Engagement, Social Strategy
Social platforms – Facebook, instagram
AIU Student Success Tips Social Campaign
The Situation
Inspire and empower students to succeed in their studies through a series of tips that have been cultivated from experienced AIU staff.
The Approach
Students are passionate about their degree pursuit but aren’t always proactive about planning, time management, and taking advantage of the resources at hand. They are also frequently pressed for time with all of their responsibilities, so providing them with success tips in a “quick hit” format on social media is an optimal delivery method to surface this important information and keep it top of mind.
The Solution
We created interesting expressions that relate back to the success tips. Using a bit of humor to evoke a can do attitude.
#STUDENTSUCCESSTIP
Social Engagement
Users are engaging the social posts by commenting, sharing and liking content.
Student Success Tip Infographics
AIU Student Success Tips Social Campaign
CREDITS
Client: American Intercontinental University
Agency: Ryan David Studios
Role: Art Direction, Concept Development, Design System, Digital Strategy, Facebook Engagement, Infographics
Social platforms – Facebook, instagram, twitter
McDonald's Infographics Help Answer Questions In Real-Time
Overview
McDonald’s realizes people have unanswered questions about their food, so we’re reasserting itself to respond to questions, speak more honestly and authentically. We’ve invited everyone in the U.S. to learn about the quality ingredients in McDonald’s food.
The Solution
Using recognizable McDonald’s menu items paired with bold vibrant colors gave us a system for the campaign visuals. Infographics help tell the farm to restaurant process, acting as a playbook to help social teams answer questions in real-time.
The Impact
Engaged over 40,000 customers through social listening, generating 5.7 billion media impressions and improving brand perception among millennials, restoring trust in McDonald’s food.
Contemporary "Pop Art"
This is the foundation for the visual identity. Helps keep the communications fresh, consistent and relevant for the audience.
McDonald's Our Food. Your Questions.
CREDITS
Client: McDonald's
Agency: DDB
Role: Art Direction, Concept Development, Design, Desktop, Infographics, Mobile, User Experience Design, User Interface Design
Brand Development, New Product Launch & Social Campaign
Overview
Dough Investing needed a brand that resonated with younger consumers, making investing feel approachable and accessible.
The Problem
Traditional finance branding wasn’t connecting with millennials, who sought simplicity, authenticity, and innovation in financial services.
The Challenge
Especially among young audiences, there are several myths and misconceptions with investing, that it’s:
Only for financial experts
Get-rich-quick scheme
Trading is gambling
The more trades, the better
You need a lot of money to start
The Solution
We crafted a bold, high-contrast visual identity with authentic imagery balancing modernity with trust, simplifying complex financial concepts in a way that felt relatable and human.
The Impact
The design helped Dough stand out in a crowded market, creating an emotional connection with its audience while positioning the brand as approachable, modern, and trustworthy.
#DOUGHINVESTING
Welcome To Investing Like It Never Used To Be
Investing research with context, relevant insights, all with a—why does it matter to me—filter. From an easy-to-use app to contextual investment advice, to helping curate stock portfolios, Dough provides everything you need to be a better investor.
Building A Brand
A challenge we faced was connecting with our audience in an authentic way. Talking to them, and with them, not at them.
It’s been said millennials want to feel like brands are building a relationship with them as an individual, not just as a consumer. They don’t want to be sold to.
Personalized and Powerful
Dough is designed to meet you wherever you are on your investing journey, offering guidance that evolves with your experience. Whether you're a beginner or a seasoned trader, Dough provides a user-friendly interface that doesn’t compromise on the advanced features you need.
Our curated thematic watchlists keep you informed about new opportunities while highlighting the stocks you care about most. With Dough, you'll never outgrow your investing platform—it's built to grow with you.
An early idea that was well received but eventually was killed.
Do you have questions about investing?
It isn’t as confusing, complicated or as nasty as it might sound. Making smart investing decisions is easy – and safe - when you’ve got the right investing partner.
Social Platform Experience
CREDITS
Client: Discover, McDonald’s, AIU, Dough Investing
Role: Art Direction, Brand Development, Concept Development, Design, Strategy, User Experience Design, User Interface Design