for Jared Tredly (Copy)

Brief Overview

I live at the intersection of product and marketing. Leading teams and digital experiences from end to end. My design process includes using a combination of divergent and convergent thinking. Allows me to solve problems and identify unique opportunities. I view design as a powerful tool to make a positive impact on people's lives.

 
 

Concept Development

 

Campaign development

Client: hp
Role: Animation, Art Direction, Design
Feat: Helped Leo Burnett win the hp pitch with this concept “hello, perfect”.

“hello, perfect” campaign teaser

Note from ad executive

Hey Ryan.. left you a voicemail...our pitch is done! No more art required. I love working with you...your work...your design aesthetics are amazing. You made THE most significant design contribution to the pitch. Full stop. Let’s catch up via phone today or over the weekend. We will work together again for certain. Soon I predict!

— VP/Executive Creative Director

 

product launch

Client: Dough Investing
Role: Art Direction, Design, Strategy
Feat: Create an engaging approach to help millennials comprehend trading and empower them to achieve long-term financial success.

 
 

Prototyping chops

Personalized For New & Seasoned Customers

Through a few simple questions, we'll get customers to relevant content without overwhelming them. This will eliminate confusion for customers that don’t know where to start.

 

Entrepreneurial

I’ve been working independently the last ten years at the recommendation of a mentor. I bring a breadth of experience in industries ranging from finance and transportation to luxury, hospitality, retail, health & wellness as well as athletics and education. Drawing on my experience as a keen observer, I navigate through ambiguity, prioritize essential matters, and work to solve problems to enhance people's lives.

Storytelling

 

James Beard Awards submission

Client: Maple & Ash
Role: Creative Direction, Photography, Strategy
Feat: Increasing sales that year to roughly $20.3 million ranking them 24th on the “Top 100 Independents” by Restaurant Business Magazine. 

 

Social engagement

Client: Discover
Role: Art Direction, Design, Strategy
Feat: Showcase the power of 5% cash back by giving a unique kaleidoscopic visual approach that expresses the scope and possibility everyday items can earn 5% cash back.

 

product launch

Client: Philip Morris
Role: Art Direction, Design, Strategy
Feat: From research and testing, this concept was selected to lead all brand assets. From core equity photoshoots, in-store point of sale, video and online content.

 

Informative

 

Digital transformation

Client: US Polo Association
Role: Art Direction, Design, Product Design, Research, Strategy
Feat: A new platform that provides a clear and seamless experience for our audience.

The results

The story behind the skills

 

Have you seen enough and Want to make something awesome?

 
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