Ryan Bilello
Product Design Director
work_thumb_city view from roof_czarnowski.jpg

CZARNOWSKI — Digital

Art Direction, Brand Storytelling, Desktop, Digital Strategy, Mobile, User Experience Design, User Interface Design

Role — Creative Director
Services — Experience Design · Product Design · Brand Storytelling · Art Direction

A Game-Changing Digital Platform

The situation

The client felt their previous website experience wasn’t living up to what they did with their innovative work offline. They wanted to craft an experience that truly illustrated who they are, what they do and why they do it.

Led a two day workshop in discovery with the client. This was to understand their expertise in exhibit marketing, what made them “better” than their competitors as well as an ideation in creating content. We would design a new responsive website experience rich in content, branded videos as well as a flexible framework that could grow with them as they evolve.

The solution

A Design System That Tells the Czarnowski Story

the impact

After distilling insights from the client workshop, it was clear “what if” we created branded video content it would help tell the Czarnowski story. These would live on the website within the flagship pages: home page to help tell who Czarnowski is, what they do and why they do it.

A Design System That Tells the Czarnowski Story

A Design System That Tells the Czarnowski Story

Reusable components and patterns were identified for our content, these could be combined in various ways to make unique pages easily.

The result made it easy to navigate, creating a more cohesive experience which improved website conversions.

Made it accessible

Made it accessible

Rich in content, a mobile first content organization was considered. The mobile design is adaptive, utilizing an average live area across various content pages so content is easy to read.

Czarnowski.com home page

Czarnowski.com home page

Full width bleed is visually impactful, gives focus to the client’s brand personality.

Content Development & Wireframes – Flagship Category Page

Content Development & Wireframes – Flagship Category Page

Services
It’s important to make sure people know what you do. This page was rebuilt from scratch, from a brand services video, the way we communicated services, the process as well as client insights on specific services that helped deliver on the clients vision.

New icon design

New icon design

An evolution to the design system.

rb_website_czar_desktop_services_page.png
Content Development & Wireframes – Flagship Detail Page

Content Development & Wireframes – Flagship Detail Page

Our Work - BMW
Client storytelling piece, organized in a way that helps telll how, why and what Czarnowski did to bring the clients vision to life.

rb_website_czar_desktop_bmw_detail_page.png
System of components and patterns

System of components and patterns

By taking the time to create an organized system of components and patterns that can be used over and over, it helps produce better work in a shorter amount of time.

Brand Badge

Brand Badge

The badge pays homage to it's history and being family run, knowledge and expert craftsmanship that goes into every event & exhibit they build. A refresh of the brand identity is the result of a system that will grow with their expanding agency of services.

Up