Emotion, restraint, and meaning—set in motion

Role — Design Director — Brand & Product
Services — Concept development, UX and UI design, visual storytelling, animation

hp — Hello, Perfect

Key visual for hello, perfect.
Turned the HP mark into a human story through concept and motion.
Saved the team a week of production time.

Helped win the HP account for Arc Worldwide.


McDonald's — Gift-Fest

The “Impossible” Suddenly Seems Possible
Through storytelling, the “Impossible” OLV evokes the holiday spirit and the true magic of giving with the goal of driving customer engagement.


USPA — E-commerce platform

Quick View: Key Mobile Interactions
Simple on the surface. Built on careful thinking and durable infrastructure.

 
 

Discover — 5% brand platform


McDonald’s — Training Module video


TE Connectivity — Brand Video Series


Let’s build what’s next — together

Client — HP, McDonald’s, U.S. Polo Association, Discover, TE Connectivity
Role — Design Director — Brand & Product
Services — Concept development, UX and UI design, visual storytelling, animation

ryan@rbilello.com
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