hp Hello Perfect / key campaign visual

This is the key visual I created for the 'hello, perfect' campaign, using storytelling to connect the brand logo with our concept, making the experience feel more human. The executive noted that my concept and animation saved the agency a week's worth of time, delivering value to both the agency and our audience.

The impact of my work helped win the agency the HP account.

McDonald's Gift-Fest / OLV

The “Impossible” Suddenly Seems Possible
Through storytelling, the “Impossible” OLV evokes the holiday spirit and the true magic of giving with the goal of driving customer engagement.

USPolo.org / micro-interactions

Quick View: Key Mobile Interactions
It may seem easy to achieve at first glance but often requires a great deal of thought, planning and effort. This involves the underlying technology and infrastructure that supports the design.