Recent work

USPolo.org

Art Direction, Brand Storytelling, Concept Development, Creative Direction, Prototype, Research, Strategy, UI, UX

Lume.com

Art Direction, Brand Storytelling, Concept Development, Creative Direction, Photography, Prototype, Research, Strategy, Systems Thinking, UI, UX

Discover - Credit Card Statement Experience

Business Case, Concept Development, Research, Strategy, Systems Thinking, UI, UX

hp

Art Direction, Brand Storytelling, Concept Development, Creative Strategy, Prototype, Research, Systems Thinking, UI, UX

GM Virtual & AR Experience

Design, Problem Solving, Research, Strategy, Systems Thinking, UI, UX

bus-sign-silhouette-phone_0001_SILHOUETTE LOOKING DOWN.jpg

Dough Investing

Art Direction, Brand Development, Concept Development, Design, New Product Launch, Product Design, Strategy, User Experience Design, User Interface Design

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Highlights

Strategic Leadership
Led UX and brand development for Dough Investing, successfully launching the product and enhancing user engagement.

Human-Centered Approach
Advocated for user-centered design at Discover Financial Services, leading to $12M approval for a modular systems design project.

Measurable Impact
Led the UX and design for U.S. Polo Assn.'s new digital experience, achieving a 40% increase in returning visitors and a 50% increase in new visitors.

Systems Thinking
Developed a blueprint for Mayo Clinic Health System’s digital transformation, integrating people, process, and systems for seamless interaction.

Innovative in Design
Created a human-centered printer shopping experience for HP, winning the account for Arc Worldwide.

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

— Ferris Bueller

Work